Techniques and examples that will help you write the best headlines go back to the main page

How to write the best headlines to get the most conversions

The title is the very first thing your client sees in the layout. And how you write it correctly affects 90% of success.

Let's talk about a few techniques that will help you quickly create catchy headlines.

Sometimes, by changing only one header, we can increase the conversion rate by 2 or more times.

 

On average, headlines read five times more than the texts themselves.

The best headlines are those that promise the reader some benefit or benefits; for example, "How to win friends and influence people".

Often, a simple change in the title changes the effectiveness of advertising by 5-10 times

David Ogilvy is the "father of advertising"


So, what is the title

This is your unique trading offer, in the form of a Benefit that the client receives or in the form of a solution to his specific problem.

Only the title can interest and keep the user on your page.

 

What is the most important thing when writing a headline?

Indication of usefulness to the client. We do not offer a drill, but a hole in the wall or a hung painting that you will admire. 

We do not sell food, but getting pleasure, a sense of celebration or saving time on cooking.

Try to put yourself in the client's shoes when writing the title and think about what is really important for him to write. What objections and doubts can there be and try to answer them in the title.

Let's introduce you to the techniques that help you compose high-conversion headlines.

 

Technique “And what?”.

This is a technique where you say "so what" after each headline?"Until you get to a specific benefit!

Example:

We have strong driving teachers.

And what?

You will learn to drive a car according to the rules 2 times faster than in any other driving school

 

Technique "4U".

It consists of 4 composite elements, using which you can create high-conversion headers.

  1. Usefulness is the ultimate benefit of the client. 

Get a slim figure

  1. Ultraspecificity - expresses the benefit in specific units.

having lost 5-15 kg

  1. Urgency - how much will benefit

practicing for 30 days

  1. Uniqueness - What makes your offer work or what makes the client benefit from it. Technologies, tools, and authors are described here. Responds to the client's objection “I do not believe” and reveals why we will keep the promise.

according to the technology, which has already been used by 1000 athletes.

Connecting the elements:

Get a slim figure by losing 5-15 kg, working out for 30 days using technology that has already been achieved by 1000 athletes.

If your proposal does not make sense in any of the elements, then remove it, use only 3. We adhere to common sense.

 

Other examples of headers using the 4U method:

 

Test examples - how the conversion of the title depends on changing the text:


You may not be able to write the perfect title right away. Try to write a sketch first, the first thing you have formed. Next, run through the techniques. Each time you will get more specific and better.

Do tests, measure effectiveness, compare.

High conversions to you!

 


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