How to get subscribers in messengers using social networks?

In Russia, since 2021, some social networks have become banned, so we will use the example of Vkontakte.
You can use the appropriate mechanics on your other social networks.

Ways to recruit subscribers through social networks:

1. Group menu

Place a picture with the motivation for subscribing to messengers in the widget of your group's menu. By clicking the button, visitors go to a page with a subscription on VKontakte or several messengers.

You can also click on a menu item to open a standard VKontakte subscription page, where you can outline your motivation in the form of a lead magnet and a subscribe button.

2. Conducting contests in subscription posts

Contests with a minimum number of actions are relevant now. For example, like and subscribe to promotions.

One of the advantages of using the VKontakte messenger is that you can interact and send mailings to subscribers who have previously written to your group's private messages.

That is, when you add the VK messenger to Ityman, you can already send mailings to those who wrote to you in the group messages before connecting to the service.

Also, all those users who will write to you in your group's messages will automatically become a subscriber to the bot.

But since 2022, new Vkontakte rules have been released, which do not allow you to ask subscribers to write to the group's messages already in the conditions of the competition.

3. Posts in the group

We post posts with information about motivation for subscribing to messengers. Posts can be periodic with a reminder so that new subscribers of the public subscribe to your messengers on an ongoing basis.

You can advertise the same post in the target.

4. The top cap is a community banner

You can also place subscription information in the Header. The disadvantage is that there is no way to make a clickable link on it. Therefore, you need to specify where to subscribe. Or you can place a QR code on the banner.
As an alternative to subscribing, it is to motivate users to write to the community's private messages.

5. Placement in links

Post a link to the landing page or a page with a description of the subscription promotion in the community links section.

6. Vkontakte clips

Shoot trending videos with a call to subscribe to the newsletter. This way you will get an excellent source of free traffic.

Above, we talked about free ways to recruit subscribers to messengers. This also applied to preparing your community to receive traffic and convert it into subscriptions and sales.

Now we will list the paid methods.

Paid methods of advertising and recruiting subscribers to messengers on social networks

1. VK target

To successfully use this promotion channel, test formats, audiences, creatives. The easiest thing you can do is to put a ready-made post from your VKontakte wall for promotion. Or create separate ads inside the VKontakte advertising account. Try several audience options - set the setting for the whole city, individual districts, or competitor accounts. Use different formats for subscription advertising - posts, clips, stories.

2. Crops in urban public places

After conducting tests in the target, select the most effective ads and place them in urban communities. The advantage of this method is that your ads will be seen by active users in the city, you will get additional recognition for a small cost.

3. Joint drawing

Arrange joint sweepstakes with other companies in your city - cinemas, trampoline centers, shops. One of the conditions for participation is to add a subscription to your promotions.

4. Paid game mechanics for vkontakte

There are many applications inside VKontakte that are focused on subscribing to the newsletter. For example, we use the Wheel of Fortune: the user spins the wheel and receives a discount promo code in private messages. And this is how we get a subscription to the newsletter.

Another option is sweepstakes with a bot, where one of the conditions for participation is a subscription to the newsletter. Thus, the subscriber receives a prize if he wins the drawing, and we get more activity, engagement and new subscribers to the mailing list.

5. Cooperation with bloggers by barter or for a fee

Send your product to the blogger and ask him to advertise your offer - a gift for subscribing to the newsletter.
An alternative working option is to arrange with the blogger to hold a joint drawing, where one of the conditions for participation will be a subscription to the newsletter.

6. Seeding in urban public sites in Telegram

If you still don't use this advertising channel, you have a lot to lose. Place your offer in the city's telegram channels.

Any other questions?

Contact the support service or write in the chat. Let's give you a hint.

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